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Behind the Review

Feb 23, 2023

Small business owners know that they put their heart and soul into their businesses, but how much of their own personality should shine through? In some cases, all of who you are as a person and a business owner can make your product or service more meaningful to your customers. This week’s podcast takes a closer...


Feb 16, 2023

Reputation is important for any business, and especially so when selling through an online platform only. Since customers can’t enter your storefront and meet you in person, they rely on things like online reviews to make sure the seller is legitimate and has good quality merchandise. In this episode Emily sits down...


Feb 9, 2023

First, build—then, expand. Most small business owners dream that their business will become successful enough for them to open another location; that dream came true for Candle Pour owners Misty and Dennis Akers. The Tampa, Florida couple kicked off their expansion plans months before the COVID-19 pandemic, which was...


Feb 2, 2023

In this episode we hear Jason Feifer, host of Problem Solvers, share how he handled an angry customer’s email. Behind the Review host Emily digs into how responding to online reviews in a public forum is different, but the approach of engaging customers online is impactful. A recent survey commissioned by Yelp found...